Post on August 18, 2010
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SuperCoolSteals.com-CEO Joe McFerrin announced the company has commenced design of an improved mobile coupon platform. The company backs its strategy on a report by Juniper Research which forecasts 300 million consumers to use mobile coupons by 2014. SuperCoolSteals will collaborate with both retailers and consumers to create the next generation coupon experience.
“We already use Twitter and Facebook to broadcast coupons but we intend to improve the mobile coupon delivery further to satisfy users coming in via smart phones.” says Joe McFerrin.
New phones and consumer behaviors mean that sites have to be become more smart-phone friendly. Because smartphones and mobile phones have smaller screens, sites are required to navigate and produce search results more effectively. Today’s sites and coupons have been designed for larger screens.
In 6 months, SuperCoolSteals.com has seen traffic from mobiles increase by 15%. A study from Motorola shows that 51% of consumers used mobile phones during the holiday shopping season, and that 39% of the consumers were willing to abandon purchases if they could not obtain mobile coupons.
“The average consumer walked away from $109 during the 2009 season because mobile sites couldn’t provide adequate mobile coupons.” says Joe McFerrin.
The new data is accelerating mobile investments with retailers. A July 2010 study by Forrester Research shows that 74% of retailers are pursuing mobile strategies. Mobile Coupons are rapidly becoming the fastest route to win customers.
“If you want to increase customer satisfaction and drive sales, you have offer mobile coupons and a site that works well with smart phones. SuperCoolSteals.com intends to be a leader in the emerging mobile coupon market.” says Joe McFerrin.
Post on August 3, 2010
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SuperCoolSteals.com CEO Joe McFerrin today presented numbers that are changing the common perception that men don’t use coupons for shopping.
The study shows that one in two adult males have used coupons in the past six months and more than one-third of the men indicated that they have assigned a special area where they keep their coupon clippings. 18% of the men willfully share coupons they discover online with friends and family.
“We estimate that about half of the registered users at SuperCoolSteals.com are adult males that actively search for coupons and deals” says Joe McFerrin.
According to the trends presented in the study, male interest in coupon-shopping increased with the escalation of technology and websites that offered coupon-deals.
Coupons have predominantly been marketed through newspapers and Circulars, but the evolution of the Internet has changed the way Coupons are distributed to American consumers. Coupon websites make up 31% of the Coupon market.
Researchers agree that the male shopping pattern and behaviors differ from the female ones: Men have been found to seek coupons online during a pre-planning and research stage, and are more receptive to call-to-action marketing messages from for instance frequent buyer clubs and loyalty programs.
The study analyzed and presented by SuperCoolSteals.com was conducted by Harris Interactive during the first quarter of 2010 and interviewed 1,017 adults ages 18 and older. Results were categorized according to age, sex, geographic region and race.
Post on July 29, 2010
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In a press call today, SuperCoolSteals.com CEO Joe McFerrin referred to new consumer spending report by analyst firm Nielsen as the base for a new focus for the coupon-site. The report spells out the nation’s 78 million Baby Boomers as responsible for 37% of the CPG dollar spend. Baby Boomers are categorized as individuals born between 1946 and 1964.
With only 5% of the advertising dollars spent today on the 35-64 age bracket, Baby Boomers are hugely under-advertised and a growing marketing opportunity. The number is a striking blow to the advertising industry which generally targets the 18-49 demographic.
Baby Boomers dominate the purchase of consumer packaged goods which includes groceries, fast moving consumer goods such as washing detergent and frozen food. As Boomers age and settle for retirement living, they will be increasingly receptive to value based marketing.
“Our research shows that Baby Boomers are spenders more likely to shop based on savings programs, cash-back savings and Coupons. And they are big online shoppers” notes Joe McFerrin, CEO of SuperCoolSteals.com.
The numbers presented will redraw the map for many marketing and retail companies. “We are anticipating more retailers wanting to reach Baby Boomers with Coupons through 2010.” says Joe McFerrin.
SuperCoolSteals.com has re-engineered its site and Social Media profile so that it is now easier to publish, share and use Coupons. The ambition is to have a site specialized in current and accurate coupons.
“The market has spoken. While much of the advertising community is trying to push for edgy, expensive television spots and billboards, the consumers are looking for value and savings such as coupons.” adds McFerrin.
Post on July 18, 2010
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A recent Study shows that coupons are vital for retail growth and that coupons have become a driving indicator at the moment of purchase. Retailers are partnering with coupon-sites to capitalize on the growth.
The numbers presented by SuperCoolSteals.com are convincing. Published by North-Carolina based Inmar® in agreement with a number of market research institutes, SuperCoolSteals.com announced that over half, or 57% of online shoppers who had used a coupon at point of purchase, claimed the coupon had been the key driver behind the purchase decision.
Not only does the research show that a discounted sales period generates additional sales, but that the coupon has become a deal-breaker item in retail marketing.
“Coupons have long been frowned upon as the low-end of marketing but people have established new and permanent buying patterns that retailers cannot ignore.” says Joe McFerrin CEO of Super Cool Steals.
SuperCoolSteals.com noted a dramatic increase in coupons already in October 2008 lining up with bailouts and layoffs in the United States. Between 2008 and 2009, coupon use rose 27%.
“If the trend continues, we forecast 4.1 billion coupons cashed and redeemed in 2010 at a 24% growth rate. Retailers simply cannot afford not to have an online coupon-strategy.” Says Joe McFerrin
Because the study was done nationwide, SuperCoolSteals.com showed that the trend is not local. Coupon clipping households spend more on groceries weekly versus the national average and use coupons once a week.
“The numbers are beyond convincing. A coupon clipping household spent $216 on their most recent purchase. Those who did not use a coupon spent only $122.”
“It’s not only a struggling economy that is driving coupon growth. Coupon sites such as SuperCoolSteals.com are increasing in popularity and retailers willing to cash in are jumping on. We’ve become a retailer’s best friend.” says McFerrin.
Post on July 18, 2010
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23% of the American population owns a smart phone with access to the Internet. Data from SuperCoolSteals.com shows that consumers use the devices to cash in on coupon saving deals from coupon sites while shopping.
Online coupon site SuperCoolSteals.com is helping consumers to develop new shopping patterns by making its sites more smart-phone friendly.
The escalating growth of smart phones and Internet-enabled devices is changing the way consumers go shopping. iPhone may have been the trendsetter but smartphones received a significant boom with the introduction of Android, Google’s cell phone OS which is set to outsell Apple globally this year. According to Nielsen, smart phones are expected to overtake regular cell phones in the U.S. by the end of 2011.
The vast majority of advertising on cell phones has so far been text based, almost 74%. The trend is changing. Mobile search Ad revenues will reach $1.4 billion by 2012 and Advertising Spending will surpass 6.5 billion by the same year according to a study by eMarketer.
“A large chunk of the mobile marketing will be going to coupon-saving initiatives. Mobile marketing is about instant purchase, instant savings. ” says Joe McFerrin CEO of SuperCoolSteals.com.
The SuperCoolSteals.com web interface is designed so that finding savings on great products by phone is easier.
“Browsing a website on a cellphone for coupons is a different experience from sitting in front of a 19-inch monitor. We’re constantly improving our site to better suit the mobile consumers” says Joe McFerrin CEO of Super Cool Steals.
The rapid adoption of smart phones is pushing retailers to seek replacement strategies for frequent shopper cards. Many retailers have text-message services that send coupons and weekly ads directly to mobile phones. “Rather than getting 20 text messages from 20 different sources, coupon sites such as SuperCoolSteals.com consolidate all savings from one single source”, says McFerrin.
“By adding Tweets and Facebook presence, SuperCoolSteals intends to leave no cell phone user is left behind in the hunt for mobile coupons.” says McFerrin.
Post on July 15, 2010
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The Internet coupon market is exploding and American families are embracing the immediate savings potential on groceries using online coupon services such as Supercoolsteals.com
SuperCoolSteals.com, a leading social coupon site, revealed numbers today showing that during April 2010, 35 million consumers visited coupon sites, up 5% from the same period last year. With 11% of U.S. households searching the Internet for coupons to save money, both store owners and consumer are capitalizing on the opportunity.
And the savings are real. According to numbers from Compete ® and reported through coupon site SuperCoolSteals.com, Consumers saved $5.98 million last month and an astonishing $42.43 million online since January 1, 2010. It is estimated that 52% of these savings relate to groceries.
With over 1.37 million coupons downloaded from coupon sites such as SuperCoolSteals.com during 2010, consumers are taking charge.
The numbers reveal another secret about the consumer climate. According to the data, 89% of U.S. consumers have set a financial goal for the year or have a specific savings strategy in place. U.S. families have an average goal of saving $14,000 this year.
“U.S. consumers have not changed their grocery spending but are using more coupons. The conclusion is 100% clear – consumers are getting more bang for the buck. This is a testament to our vision to help consumers!” says Joe McFerrin CEO of Super Cool Steals.
Online coupons affect bottom line for grocery chains favorably too. More than half of the consumers who used a coupon during their last online purchase said that if they had not received the discount, they would not have bought the item(s).
“Coupon users generated $31.1 million in sales with retailers in May 2010. That is 42% more than the $22 million in May 2009. It’s imperative for retailers to stay on top of what their customers want, and these days it’s all coupons and deals all the time” says Joe McFerrin.
Post on July 15, 2010
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With over 6,700 coupons redeemed on eBay to-date and hundreds of thousands of unique hits generated for other premium retail coupons, Super Cool Steals is one of the fastest growing bargain shopping- and coupon-sites in the industry. Today’s addition of eBay’s Daily Deals is estimated to significantly increase traffic to the site.
SuperCoolSteals.com already partners with merchants such as Dell, Sony, Gap and Walmart driving sales opportunities in a broad range of retail and sales categories.
“To include eBay’s daily deals to the line-up of bargains is a natural step to further please price-savvy consumers. eBay is an institution and we are proud to have them as our partner.” says Joe McFerrin CEO of Super Cool Steals.
The Daily Deals from eBay will include daily favorable offers not available elsewhere, such as an iPod 80GB music player at a radically low price. Daily deals will be offered through the site until quantities are sold out. Customers using PayPal for their eBay purchases will be entitled to a 10% savings at check out.
Other value offers include saving up to 25% on eBay purchases by buying discounted Gift Cards. “Through Super Cool Deals, consumers can buy gift cars for as low as 75% of the initial cost.” says Joe McFerrin.
SuperCoolSteals.com is rapidly becoming the coupon destination of choice for shoppers and retailers nationwide. Top category coupons are generating over 100,000 hits helping retailers generate sales and teasers such as free shipping.
